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SRI Chaitanya Prabartit Harinam Prachar Samiti, formed to celebrate the completion of 500 years of Chaitanya Mahaprabhu taking sannyas, conducted Nam Sankirtan Yatra on January 19. Addressing a dharmasabha organised at KD High School Ground at Katoa in Burdwan district of West Bengal, VHP general secretary Dr Pravin Togadia said Chaitanya Mahaprabhu saved the Hindu society by preaching Harinam throughout Bengal and Orissa during the Mughal period. Sri Chaitanya Mahaprabhu was first to introduce civil non-violent disobedience in India by opposing Chand Kazi, the then Muslim ruler of Nabadwip who had banned Harinam Sankirtan. But later Chand Kazi adopted Hinduism and became a follower of Chaitanya Mahaprabhu.

Dr Togadia said Chaitanya Mahaprabhu was the first saint who convinced Muslims to become Hindu and had then declared that the history of Hindus started from the beginning of the earth crores of years ago when there was no existence of Muslims or Christians. Swami Debanand Bramhchari, Swami Ashokananda, Sreemat Bandhu Gourab Bramhchari, Shri Somnath Nandi, Shri Purabdhi Mukhopadhay and many other saints were also present on the occasion.

Yatra.com Domestic signs advertising deal with Yahoo India
Yatra.com Domestic and Yahoo India have signed an advertising deal under which Yahoo India will feature Yatra.com as the recommended travel website on its homepage. Yahoo India will also provide display advertising inventory to Yatra.com on its Homepage, Finance and News sections. Yatra.com will also be featured as the Knowledge Partner on Yahoo Answers for Travel category.

Bharat Malik, head, online marketing, Yatra.com, has said, “It is a long term partnership, whereby we will harness the strengths of Yahoo, the preferred destination of Indian internet users. It will enable us to increase the brand awareness of Yatra.com and have a positive impact on our advertising in other online mediums as well.”

Dhruv Shringi, co-founder and CEO, Yatra.com, has said, “Partnering with a leading site like Yahoo India is a logical choice for Yatra.com. Through this association, we believe that Yatra.com will benefit from the strong reach of Yahoo in India.”

Arun Tadanki, managing director, Yahoo India, has said, “The Yahoo network reaches 72 per cent of all internet users in India and we are committed to strengthening our audience growth through product innovations and marketing investments. We are also very focused on providing our advertisers with comprehensive solutions to reach their target audience effectively. Our advertising partnership with Yatra.com leverages various properties of Yahoo India to provide strong visibility to this leading travel portal.”